Being an SEO executive, it is very important to focus on certain factors if you genuinely want your website to rank. In those factors, blog and keyword research are the most important ones. You should generate original content for the blogs containing specific and well-researched keywords. Apart from the on-page SEO, which is the most important, off-page SEO also has its significance. For instance, the keyword navy peacoat is ranking on the first page of SERP. But your work doesn't stop here, you should work on different variations of that specific keyword too. For which, blog writing is the best possible practice. Relatable and supporting content helps google to get familiarized with your keyword.